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HFS Takes Augmented Reality to College Campuses

2017-12-08

Fit Activation Demo

This fall, Honda Financial Services visited 27 college campuses nationwide to promote the Honda College Grad Program and support the launch of the 2018 Honda fit.

With the help of professional brand ambassadors, students were invited to view the Fit through an immersive augmented reality experience. A custom iOS app turned an ordinary post card into a 3D vehicle that appears to sit on top of the card. The display showcased the Fit’s features alongside Honda College Grad Program information. Students could change the color of the Fit and move it across the screen.

In addition, students had the opportunity to enter a sweepstakes to win free gas for a year, in the form of gas gift cards. Three winners were selected at random from the pool of entrants.

The activations took place from September 27 - October 26, 2017. Nearly 20,000 students attended the activations across the 27 campuses and nearly 5,000 postcards containing the special augmented reality marker were handed out.  

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